No, generic claims such as“eco” can only be used when there is evidence of recognized excellence in environmental performance. “Recognized excellence in environmental performance” refers to “environmental performance that complies with Regulation (EC) No. 66/2010 of the European Parliament and of the Council (Ecolabel), a national or regional Type I ecolabel award scheme in accordance with EN ISO 14024, officially recognized in the Member States, or complies with the best environmental performance under other applicable provisions of Union law.”
For further discussion, we invite you to consult the Guide: https://www.etichetta-conai.com/documenti/green-claims/ and review the dedicated webinar: https://www.etichetta-conai.com/webinar/green-claims-obblighi-e-divieti-presentazione-della-nuova-guida-sintetica-alla-direttiva-2024-825-ue/
Last modified on 10/01/2025