FAQ

Results: 325

Do the new regulations apply only to environmental claims, or do they also apply to social claims?

The new rules apply not only to environmental claims, but also to claims regarding the social characteristics of a product, a company, or its supply chain. The Commission refers, among ...
Last modified on 02/10/2026

What is meant by “certification system”?

It is a system that uses predefined rules and independent audits to verify that a product, service, or company meets specific environmental or social requirements, thereby allowing the use of ...
Last modified on 02/10/2026

What rules apply to claims regarding CO₂ emissions?

Based on the interpretive guidance provided by the European Commission, the rules regarding carbon emissions claims can be summarized in these three points: General claims such as “carbon-neutral,” “climate-neutral,” “carbon-compensated,” ...
Last modified on 02/10/2026

To which communication practices do the new rules on green claims apply? Do they also apply to sustainability reports or to information contained in catalogs and price lists?

The ECGT Directive applies to all communications and commercial practices directed at consumers (B2C practices). In general, corporate sustainability reports and information published to comply with regulatory obligations—such as those ...
Last modified on 02/10/2026

How are existing trademarks or product names, which are protected by intellectual property rights, affected by the new regulations on environmental claims?

Protection as a trademark, brand name, or product name does not preclude the application of the ECGT Directive. If a brand name or product name conveys, explicitly or implicitly, an ...
Last modified on 02/10/2026

When is an environmental claim considered “generic”?

An environmental claim is considered generic when it communicates an environmental benefit in vague terms without explaining, in a clear and immediately understandable way within the same communication medium, which ...
Last modified on 02/10/2026

How can one demonstrate “recognized excellence in environmental performance”?

According to the new regulatory definition, the environmental excellence of a product or service can be demonstrated through one of the following means: EU Ecolabel; Type I environmental certification schemes ...
Last modified on 02/10/2026

What graphic elements can be used to create a generic environmental claim or a sustainability label?

Graphic elements such as leaves, water droplets, trees, animals, natural landscapes, shades of green, or other symbols associated with the environment may, under certain circumstances, be perceived by consumers as ...
Last modified on 25/09/2026

The definition of “environmental claim” includes claims that “imply” a positive or neutral impact on the environment. What is meant by an “implicit” environmental claim?

An implicit environmental claim is a message that is not directly expressed in writing or verbally, but that can be conveyed through images, colors, symbols, sounds, or other elements of ...
Last modified on 02/10/2026

How can the secondary raw material content of packaging be communicated voluntarily?

According to Directive 2024/825, the assertion of second raw material content in the composition of the packaging can be disclosed, complying with the following conditions: The claim on recycled material ...
Last modified on 27/01/2026