According to definitions added to Directive 2005/29/EC as a result of amendments under Directive 2024/825/EU: in the context of a commercial communication, “green claim” refers to any message or representation having a non-mandatory character under Union or national law, in any form, including text and figurative, graphic, or symbolic representations, such as trademarks, brand names, company names, or product names, that asserts or implies that a given product, product category, brand, or economic operator has a positive or zero impact on the environment or is less harmful to the environment than other products, product categories, brands, or economic operators or has improved its impact over time.
Last modified on 10/01/2025