What practices are always prohibited in green claims?

The practices placed on the “black list” are:

  • exhibit a sustainability label that is not based on a certification system or is not established by public authorities;
  • make a generic environmental claim for which the economic operator is unable to demonstrate recognized excellence in environmental performance relevant to the claim;
  • make an environmental claim concerning the product as a whole or the economic operator’s activity as a whole when it concerns only a specific aspect of the product or a specific element of the economic operator’s activity;
  • assert, on the basis of offsetting greenhouse gas emissions, that a product has a neutral, reduced or positive impact on the environment in terms of greenhouse gas emissions;
  • present requirements imposed by law on the Union market for all products in a given category as if they were a distinctive feature of the economic operator’s offer.

Last modified on 09/01/2025

Who, what and when