FAQs

Who, what and when > Green claims

Results: 7

Is it possible to affix a claim on carbon neutrality, even if based on offsetting, if it is contained within a certified mark (such as, for example, Carbontrust)?

No. Certifications on carbon neutrality based (even partially) on offsetting are no longer compliant with the regulation, based on the new prohibition 4c of Annex I. ...
Last modified on 14/10/2024

Can the generic term “green” or “environmentally friendly” be used without specifying that it refers to a single aspect or part of the product, if excellent environmental performance has been proven?

No. The use of the “green” attribute for the product as a whole, when it should refer to a specific aspect, is in any case forbidden and must be considered ...
Last modified on 14/10/2024

When can the generic term “green” or “environmentally friendly” or similar be used?

It can be used without further qualification only if there is evidence of the product’s excellent environmental performance (page 14 of the Guide). It can be used with reference to ...
Last modified on 14/10/2024

Does the protection introduced by Directive 2024/825/EU only cover claims about environmental characteristics?

No The provisions of the Directive apply to all types of claims and sustainability labels concerning both environmental and social characteristics. ...
Last modified on 14/10/2024

Who can challenge a commercial claim, and how and when?

The Authority acts on its own initiative, or following a complaint. This can happen before, during and after a commercial transaction has taken place. Traders have the burden of proof ...
Last modified on 14/10/2024

Who are the authorities responsible for carrying out the checks on compliance with the new legislation?

Each Member State is expected to designate one or more competent authorities responsible for enforcement, including inspections, penalties and judicial proceedings. Member States then have the possibility to define these ...
Last modified on 14/10/2024

Are the provisions of Directive 2024/825/EU already binding on companies?

No. They presumably will be from 27 September 2026. ...
Last modified on 14/10/2024