FAQs

Claims that leverage certifications of excellence (only in this case, generic claims such as green/ecological/low environmental impact can be used…): The bath products we provide to our customers are environmentally ...

To use generic claims such as “green” or “environmentally friendly” requires widely recognized scientific evidence. Such evidence resides in compliance with Regulation (EC) No. 66/2010 of the European Parliament and ...

One store uses the following claim on the wall: “Garments made entirely of organic cotton.” Care must be taken to ensure that it is clearly interpretable exactly which garments are ...

Each member state identifies the relevant Autority. Currently in Italy it is the Autorità Garante della Concorrenza e del Mercato (AGCM). Some details below. Competition and Market Authority Independent administrative ...

The Directive will impact businesses essentially in terms of the sustainability claims and marks allowed in the market (there are new prohibitions regarding e.g., generic claims, carbon neutrality claims, vague ...

Comparison with a previous product (which no longer exists on the market) should be made within a maximum of 5 years from when the product was withdrawn. Beware of claims ...

No, generic claims such as“eco” can only be used when there is evidence of recognized excellence in environmental performance. “Recognized excellence in environmental performance” refers to “environmental performance that complies ...

The claim on recycled material content should always be specified and qualified, indicating which object the claim refers to (e.g., product, component, packaging, packaging component) and the percentage of recycled ...

It will apply to all business-to-consumer commercial communication practices, including even green claims regarding the indicated products. Recycled plastic content claims must be specified and qualified by indicating the subject ...

If the unfairness of the commercial practice is established, the Authority, in addition to prohibiting the dissemination of the message, may order the application of administrative sanctions (Art. 27 Legislative ...