FAQs
Who, what and when > Green claims
Results: 47
What evidence can be used to demonstrate the “recognized excellence in environmental performance” required for some environmental claims?
Environmental performance must be in accordance with Regulation (EC) No. 66/2010 of the European Parliament and of the Council (Ecolabel), a national or regional Type I eco-labeling scheme (labels of ...
Last modified on 10/01/2025
If terms such as eco/bio/green are part of the brand name, what does the legislation and in particular Directive 2024/825/EU require?
Brand names also fall under the scope of the new Directive 2024/825/EU. If such names invoke environmental or social issues one must be able to prove their veracity as with ...
Last modified on 10/01/2025
According to Directive 2024/825/EU, will sustainability labels/logos be able to be used?
According to the Directive, any sustainability label/logo not based on a certification system will be prohibited. The system must have the following requirements:
il sistema, nel rispetto di condizioni trasparenti, ...
Last modified on 09/01/2025
What practices are always prohibited in green claims?
The practices placed on the “black list” are:
exhibit a sustainability label that is not based on a certification system or is not established by public authorities;
make a generic ...
Last modified on 09/01/2025
What, in a nutshell, are the main implications for businesses arising from the new Directive 2024/825/EU?
The Directive will impact businesses essentially by introducing stricter rules for the use of sustainability claims and marks. For example, there are new prohibitions regarding generic claims, carbon neutrality claims, ...
Last modified on 09/01/2025
Does Directive 2024/825/EU apply to B2B practices?
No, Directive 2024/825/EU amending Directive 2005/29/EC applies to business-to-consumer commercial practices (B2C practices). However, it is safe to assume that in the case of business-to-business disputes, the general principles and ...
Last modified on 09/01/2025
What does “consumer” mean?
According to Directive 2005/29/EC, “consumer” is defined as “a person who, in the commercial practices covered by the Directive, is acting for purposes outside his or her trade, business, craft ...
Last modified on 09/01/2025
Does Directive 2024/825/EU also apply to claims on products such as supplements/pharmaceuticals?
Directive 2005/29/EC (as amended by Directive 2024/825/EU) is a lex generalis and serves as a “safety net” to protect consumers from any misleading commercial practices. It applies in principle to ...
Last modified on 09/01/2025
What is the geographical scope of Directive 2024/825/EU?
The application of Directive 2024/825/EU amending Directive 2005/29/EC applies to all commercial practices that take place in the European market and thus involve the European consumer. In fact, the Directive ...
Last modified on 09/01/2025
What is the scope of Directive 2024/825/EU amending Directive 2005/29/EC on unfair commercial practices?
The provisions and prohibitions apply to any business-to-consumer (B2C) business practice through any medium (product claims, web, advertising, etc.). ...
Last modified on 09/01/2025