NESCAFÉ GOLD
It is a multi-component packaging system, consisting of a jar (main body), a manually separable cap, a closure membrane that can be removed when the product is used for the first time, a label attached to the front which cannot be manually removed and a label attached to the rear that cannot be manually removed.
The back label, where the mandatory information of the product is present, is small (surface< 25 cm2) and intended for the Italian and Greek markets.
The pack was chosen as an example of a digital environmental labeling solution through the reference to the Dove Lo Butto website.
